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Sustainability Standards and Certification

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

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Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

0

...After reading this chapter, you will be able to do the following:Understand the role of tourism standardsIdentify existing tourism standard programsExplain the consequences of too many certification programsRecognize the need for global...

Marketing Partnerships

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

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Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

0

...After reading this chapter, you will be able to do the following:Identify several ways to create a marketing partnershipUnderstand the main steps in the tour-packaging processDescribe the benefits of cooperative marketing to a sustainable...

Sustainability Practices for Development and Operations

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

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Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

2

... techniques should take into account the environment where the building will be located. Dinosaur Provincial Park Visitor Centre offers a good example. © Carol Patterson. If your business will be operating in natural areas, utilities...

Strategic Planning for a Sustainable Tourism Business

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

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Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

0

...After reading this chapter, you will be able to do the following:Understand why strategic planning is essential for success o Complete the main steps of a strategic planDistinguish feasibility from viabilityExplain why it is important...

Marketing Your Product

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

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Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

0

...After reading this chapter, you will be able to do the following:Describe the four Ps of marketing o Develop a marketing planComplete a budget for marketing expendituresUnderstand the importance of monitoring and evaluating marketing...

Working With the Travel Trade

Carol Patterson

Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.

Search for publications

Sustainable Tourism : Business Development, Operations, and Management

Human Kinetics, 2016

Ebook Chapter

0

...After reading this chapter, you will be able to do the following:Identify the components of the travel tradeUnderstand how travel intermediaries sell tourism experiencesExplain how a tourism business can help a travel agent sell sustainable...