Our skills, talents, and ability to interact with the outside world play a part in determining how strongly we value and respect ourselves. Self-esteem is a measure of our self-worth (both physical and emotional), self-respect, and personal potential. Many people think that a positive self-image is important, but few know how to achieve it. Without self-esteem, it is more difficult to overcome adversities, control our emotions, and deal effectively with others.

A young person’s ability to stand up to peer pressure is greatly influenced by his or her self-esteem level. Children who have poor self-concepts will more readily let others make important decisions for them, because their need for peer acceptance is greater than their ability to make healthy choices. Those with higher self-esteem have confidence and control over their own lives and tend to make better decisions.

Wanting to fit in and belong is a natural part of growing up. If the desire to fit in is too strong, though, kids may let pressure from friends influence them to turn to alcohol, tobacco, or illegal drugs. Marketing campaigns may also act as a source of pressure. According to a 1990 Scholastic/CNN survey, 56 percent of students in grades 5 through 12 said that alcohol advertising encourages them to drink....