Carol Patterson has been an author and consultant of tourism for over 20 years. She has helped numerous small business owners penetrate and advance into North American markets. She has been widely recognized for her pioneering work in tourism, winning awards for cinematography and sound design as well as her vision. Patterson is an adjunct assistant professor of adventure tourism classes at the University of Calgary. She is the author of several books, including The Business of Ecotourism, and co-author of Handle With Care: Developing a Nature Based Tourism Product in the North. Author affiliation details are correct at time of print publication.
Sustainable Tourism: Business Development, Operations, and Management
Human Kinetics, 2016
...After reading this chapter, you will be able to do the following:Identify several ways to create a marketing partnershipUnderstand the main steps in the tour-packaging processDescribe the benefits of cooperative marketing to a sustainable...