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Expanding Global Consumer Market for American Sports

Mark S. Nagel

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Mark S. Nagel

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Matt T. Brown

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Matt T. Brown

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Dan A. Rascher

Dan A. Rascher

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Chad D. McEvoy

Chad D. McEvoy, EdD, is an Associate Professor at Illinois State University, where he is the coordinator of the sport management graduate program. Prior to pursuing a career in academia, McEvoy worked in marketing and fund raising in intercollegiate athletics at Iowa State University and Western Michigan University. He has conducted research projects for clients at various level of sport, including professional sport, intercollegiate athletics, Olympic sport, and sports agency organizations. Author affiliation details are correct at time of print publication.

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Sport and Public Policy : Social, Political, and Economic Perspectives

Human Kinetics, 2011

Ebook

3

...When Japan defeated Cuba 10-6 in the finals of the inaugural World Baseball Classic (WBC), the game not only completed a competitive baseball tournament but also symbolized a new era of globalization for Major League Baseball (MLB). The WBC...